The beauty, the joy, the love – it is in the personal. To say I don’t do personal is to say I don’t do life.
When I follow the thread from the way we attempt to influence others, it starts with relationships. Relationships from trust. Trust from disclosure, and taking off the mask. But its hard to take off the mask.
We got to debunk the myth that somehow doing personal is off limits or weak. When I hear, “Relationship Selling is dead”, its not that its dead, it’s that it never started.