Ben Zoldan in Stories | November 1, 2016 | No Comments

Episode 4: How do we reconcile the old with the new?

We often ask, What separates the best from everyone else? But that’s the conventional thinking and the wrong question. A different way of asking that is: When do we get it right, vs the times we don’t? Here is our latest podcast episode: stories are not a tool in the toolkit, or a sales tactic. That’s not why we tell stories… #PermissionToBeHuman

In this episode, we explore storytelling and story tending as part of the sales process. Why do we tell stories, and is it a tool in the toolbox, a tactic, or is it about something else?


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