Ben Zoldan in Stories | August 30, 2016 | No Comments

Permission To Be Human

I was with a friend/mentor, brainstorming, talking about the Sales profession in general, what’s holding us back, and how we can continue to evolve and challenge our own thinking. When we started talking about Storyleaders, Barry quieted me, and...

Ben Zoldan in Stories | August 16, 2016 | No Comments

What Does This Have To Do With Selling?

We don’t tell stories to sell. We don’t tell stories to persuade, or to convince. It’s about something deeper. For me, to talk about the power of story requires one of my own; an experience that moved me in...

Ben Zoldan in Stories | August 2, 2016 | No Comments

A Good Story is the Antidote

I was in New York City leading a workshop for Oracle. Afterwards, Nic, who was in our workshop, invited me to the second annual Oracle Financial Services Forum, an event geared toward Wall Street CIOs. Oracle’s president, Mark Hurd,...


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