Ben Zoldan in Stories | December 29, 2015 | No Comments

Dear Sales Trainer

I don’t love the title of my book. But, it’s had an unexpected affect – it provokes good conversation; “What is it that the best salespeople do?”. I now start every one of my workshops by asking the group...

Ben Zoldan in Stories | December 15, 2015 | No Comments

My Stupid Answer

I recently did an interview with an industry “Sales” journal. It went well, right up to the end when the interviewer asked, “Where do you see Storyleaders in 5 years?” I wasn’t prepared at all for that question. It...

Ben Zoldan in Stories | December 1, 2015 | No Comments

“If you can’t explain it simply, you don’t know it well enough.” – Albert Einstein

I’ve seen that quote a lot lately, posted on people’s LinkedIn pages, on Facebook. I guess it’s a pretty popular quote these days, but I’ve been having some trouble with it. My family and I went to Kauai last...


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